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Marlins, ADT announce jersey patch sponsorship

It’s a three-year, $15 million deal that will take effect just in time for the new MLB season.

A detailed view of the jersey worn by Jazz Chisholm Jr. #2 of the Miami Marlins during the game against the San Francisco Giants at Oracle Park on April 23, 2021 in San Francisco, California.
The right sleeve of this uniform will feature the home security company’s logo beginning on Thursday.
Photo by Daniel Shirey/Getty Images

ADT will be the Miami Marlins’ first-ever jersey patch sponsor, as originally reported by Michael Butler of the Miami Herald. The deal covers the next three seasons (2023-2025) and pays out $5 million annually, according to Sportico’s Matt Badenhausen. The formal team announcement on Wednesday comes one year to the day that Major League Baseball gave its teams the green light to tap into jersey patches as a new revenue stream.

Fish Stripes has some original reporting on this matter. The Marlins and ADT began jersey negotiations soon after the program’s introduction, exchanging mock-ups of the patch as far back as June 2022.

Here’s the end result:

“It’s the first asset that will travel with us to visiting ballparks,” Marlins president of business operations Caroline O’Connor told Butler, “which is why we wanted to be connected with a local brand like ADT and very proud to have them with us everywhere.”

Butler adds that beyond the patches, ADT signage will appear in LoanDepot Park and along the third base line. There will also be a suite reserved for ADT employees and customers. The Boca Raton-based company wasn’t spending with the Marlins prior to this sponsorship.

The other MLB teams with patch deals so far are the Boston Red Sox (MassMutual for $17 million per year), San Diego Padres (Motorola for $10 million per year), Cincinnati Reds (Kroger for $5 million per year), Houston Astros (Oxy), Los Angeles Angels (FBM) and Arizona Diamondbacks (Avnet).