According to the Sports Business Journal, the Marlins are going differentiate the seats by color.
The $515M ballpark is separated by color: home plate (blue), first base (yellow), third base (red) and outfield (green). The Florida Marlins are marketing four founding partnerships for their new ballpark with a twist — each sponsor’s brand must match …
What you read above is all I can see since I'm not a subscriber to the Sports Business Journal. I'm not a fan of multicolored seat stadiums, especially when they are used to differentiate between the fans. Not to mention, they are ugly when empty.
I may be jumping the gun here, I have no idea what the Marlins front office has in mind. I have sent to a message to Sarah Talalay in hopes she can clarify the situation.
But at first glance, I'm not impressed.