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The Marlins are sponsoring a Race Car?!

Fish@Bat unearthed the story and you can read about the Marlins Grand-Am sponsored race car there:

Your Marketing Dollars at Work

I know that race fans are very brand loyal and they tend to support the product that is the major sponsor of their favorite car.  But I don't see how this will help the marketing efforts of the Marlins as a whole.  I guess the good news in that the team's driver is now a Marlins fan.

I don't know anything about marketing, never have, and probably never will, but the idea of sponsoring a race car is completely lost on me.