In the coming month, SB Nation is transitioning into a new and exciting realm of site design and integration, SB Nation United! With the transition to SB Nation United comes a number of cool, new features that Fish Stripes and all of the SB Nation sites will boast, and all of those things will come in short order. But today, SB Nation founder Tyler Blezinski asked for us to share this one very critical aspect of the upcoming SB Nation United: a new FIsh Stripes logo!
Here is our founder with more:
It’s with great pleasure that I unveil the first step in the next evolution of Fish Stripes. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for Fish Stripes .
This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 350 plus sites. You can browse through all the new logos on a special page we put together at sbnation.com/united.
Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.
I can barely wait to reveal the brand new SB Nation United logo for Fish Stripes, so check it out after the jump!
Now, I know that the site has been divided between the old guard favoring the old colors and the new guard favoring a design featuring the Miami Marlins color set, and I think this design has a good amount of both worlds. For the fans of the old, you see the prominence of the teal of the early 1990's that defined the team's pre-World Series color scheme. Before we became the "black and teal," the Marlins were always primarily teal, and that soft color is highlighted in the surrounding circle and in the fin of our new Marlin.
For those of you who like a splash of the new, you also get something to see. Orange is the other color prominently featured, as it is in our new-color design shirts at the Fish Stripes T-Shirt store. It is in the background within the circle and is logically placed on the seams of the of the baseball, a new feature on the Fish Stripes logo. The yellow that fans have often maligned is also not featured too heavily here, but it is given its due, along with the black that is also less prominent than in years past.
This logo captures exactly what the Marlins' vision of the new Miami Marlins was: flashy and colorful, like the city. But it also pays homage to the past in a way the current Marlins blue does not, and as a result I think it straddles the line between old and new perfectly. It is a brand new start for a community that is just waiting to burst out along with our Miami Marlins!
But don't let me be the one to tell you! Tell me what you think in the comments and let us hear your excitement for the new SB Nation United!