Navigation: Jump to content areas:


Pro Quality. Fan Perspective.
Login-facebook
Around SBN: Indy 500: 'Greatest Spectacle In Racing' Set For Sunday

A Diehard's Take On The New Logos/Uniforms

We're now over 36 hours after the long anticipated unveiling of the new Miami Marlins logos and uniform set. That amount of time elapsed now allows one to take an objective look at the set and give some opinions. Let's get right to it.

So I don't have to link everything, please check out this post on the Colorwerx blog that has the graphical version of all the logos, wordmarks, and jersey name/number styling. I'll try to add some links throughout the post with photos of the real jerseys.

Logo/Cap Insignia

These leaked a while back and despite Samson and Co. saying they weren't entirely accurate, they pretty much were. As with much of the set, it was a good idea, just not executed very well. The 'M' with the minimalistic marlin is pretty nice. When in a no color format, as you can see in this t-shirt in the team shop, it looks very nice..

There are two ways in which things went awry . First are the color choices for the Marlin. The top half of the fish with the fin is orange, while the bottom half is blue. It should be the other way around. That's actually how a real Marlin looks, and it would have been cool for it to be pretty accurate despite having a minimalistic look. The other miscalculation is the splotch of yellow. There either needs to be more of it, or none at all. It's like they just added it in because they forgot it was one of their colors. If they had put a splash in the Marlin it would probably look better

Star-divide

Home Wordmark/Jersey

Overall the home set isn't bad. The font used for "Miami" is pretty nice. My main complaint is that the lettering is black. As you'll see, they used far too much black in the set. For each jersey, they should have picked one of the three colors (blue, orange, yellow) and made that the focus; use the other two colors as accents. Instead, you have a lot of black and white, then three colors spread out seemingly at random.

Perhaps it's the plain white background that allows it to still have some pop. The orange trim also helps. Maybe it's just because it's pretty hard to mess up a home white jersey

Road Gray

So pretty much what held together the white jersey is gone and this jersey suffers. It's dull. The white lettering on the gray background just doesn't have any spunk. This is the jersey that was most in need of using orange or blue as the lettering. The back of the jersey, with the orange drop shadow for the numbers helps, but overall this is a very bland look.

Black Alternate

This seems to be the one a lot of people like. I can't say I dislike it, but I've never been a fan of the black alternate. It made sense for the Florida Marlins with their simple black and teal scheme, but now that the team has three vibrant colors, it seems pointless. Perhaps the idea is a "Night on South Beach," with the dark sky lit up by the neon lights of Ocean Drive. If that's the intent, then so be it. Again, the lettering should have been blue or orange. The team has all these colors but actually isn't using them that much. I do dig the orange numbers though.

Orange Alternate

This is the most polarizing of the jerseys and I am on the side that loves it. Finally one of the teams colors shines through. I think what most people have against the orange is that we will look too much like the Mets or the Giants. This jersey though is very unique and doesn't look like either of those teams. My one complaint for this one is the use of silver, instead of blue for the letter outlining.

In the style guide and the team shop there is an orange hat, presumably for use with this jersey. During the unveiling it was absent though. Honestly, as much as I like the orange jersey and dislike the overuse of black, I hope the orange hat doesn't make too many appearances. It's tough to pull off an all orange hat without looking like a parking lot worker. I wish they had made a blue cap, maybe with an orange bill.

Final Thoughts

You know for all the talk about rainbow-rific uniforms and wildly bright logos, the set is pretty bland. Take a look at this photo. The first thing you notice is a lot of black and white. I like the forward thinking by the team but they didn't 100 percent commit to any of the colors and because of that, the set suffers. In particular, the use, or lack of yellow bothers me. It looks very out of place. C'est la vie. Maybe they will make some tweaks in the coming years.

Comment 23 comments  |  0 recs  | 

Do you like this story?

Comments

Display:

Pretty nice, I’m bummed the dropped the teal.

by tedhill on Nov 13, 2011 12:14 PM EST up reply actions  

I still don't like the M in the logo.

Besides, the Miami Marlins are using a aqua blue color in there, so if they don’t want to call it “teal,” fine. Whatever.

If they went with just the stylized marlin with the orange on the bottom as the cap logo, and kept the orange down to piping, drop shadow and cap bill, they would have far less of a “borrowed” look, and better looking duds to boot.

by Jigokusabre on Nov 13, 2011 4:36 PM EST up reply actions  

Appreciate the image

But let’s keep it smaller next time. Larger images are more difficult to load, particularly in the comments

by Michael Jong on Nov 13, 2011 2:40 PM EST up reply actions  

I’m waiting out until new era eventually makes a teal and black version of the hat. I mean they still make Devil Rays hats.

Fish, Heatles, Cats, Fins, Noles

by National Mario on Nov 14, 2011 1:42 PM EST up reply actions  

As an outsider

I am pretty bummed you simply didn’t keep your traditional scheme and just replace Florida with Miami.

I miss *REAL* Four Loko

by B-Lot tailgater on Nov 16, 2011 12:14 PM EST up reply actions  

Ranking

Ted, overall, out of the three uniform sets that the marlins have had in their history, how would you rank them?

by JmpJckFlsh on Nov 13, 2011 1:57 PM EST reply actions  

My favorite were the mid 90s uniforms. Still had enough teal but it wasn’t like the all teal 1993 set.

by tedhill on Nov 13, 2011 2:22 PM EST up reply actions  

I like the new uniforms

There is definitely some room for improvement in the future, but the overall look is fine. Definitely not the disaster we were all lead to believe that it would be.

Now, if only we could do something about the Marlins Monstrosity (home run feature.) That thing looks like a giant pinball machine or a crazy carnival ride at the county fair. I haven’t gotten used to it based on the designs I’ve seen. Maybe the finished version won’t look that garish. One can only hope.

by Miami Marlins 2012 on Nov 13, 2011 5:24 PM EST reply actions  

My biggest issue with the orange

aside from it being orange, of course, is that they flop the colors on the logo to what you mention you’d like it to be, Mike. Not only did they not commit to 1 color on jerseys, or half-ass the use of yellow, they didn’t commit to a set logo.

by jrsyeagle on Nov 13, 2011 5:44 PM EST reply actions  

That wasn't me

That was Ted and his keen eye for jerseys. I’m as artistically challenged as they come.

by Michael Jong on Nov 13, 2011 6:05 PM EST up reply actions  

Also worth noting

The team put “Miami” on the front of the home jersey, which is quite an anomaly. I’d have preferred they put the team name on the home jersey as is the norm in MLB.

MarlinsDiehards.com

by dave6834 on Nov 13, 2011 6:03 PM EST reply actions  

Agreed

Marlins in the off-season. Get some... Free agents, that is.

by marlinsfan315 on Nov 13, 2011 6:10 PM EST via mobile up reply actions  

Agreed but

It makes sense when you think about it. They can point to the marketing side of being all Miami all the time, and then two years from now, they can go to “Marlins” at home and sell new merch. Bank on it.

Marlins Stadium: When It's Raining, The Roof Will Happen!

by dan 2.0 on Nov 13, 2011 9:20 PM EST up reply actions  

Like the road jerseys from '10-'11

This is done as a branding message. They took a step away from “Florida” by having the team stop using it (and the “F” logo patch) on the road jerseys, they are emphasising the Miami by having it on the home uniforms this year (and maybe next year).

The Marlins are not the first team to do with, and (as stated earlier) they will probably revert to the norm after a year or two.

by Jigokusabre on Nov 13, 2011 10:13 PM EST up reply actions  

Altered logo

I think that the “M” is the worst part of the logo. If you take that out, and tweek it to have the blue on top, orange on bottom (I also added yellow since that is part of the “M” logo) you have a pretty good cap logo with the full “bag of skittles” feel that the management seems to want. I even adapted my hat mock-ups with it.

Photobucket

Photobucket Photobucket Photobucket Photobucket Photobucket

by Jigokusabre on Nov 13, 2011 10:19 PM EST reply actions  

The all-blue and all-orange hats don’t look too good

by Cup Noodles on Nov 13, 2011 10:28 PM EST up reply actions  

I like that in theory, but upon seeing the hats I like it less in practice. It’s just too jarring to see an MLB hat with no letter on it. Only Baltimore, Cleveland and Houston go with letter-free hats recently, and I think there’s a reason for that.

The M on the new hat is jarring and a little too busy, but it can be cleaned up enough to save that logo (Step 1: ditch yellow).

MarlinsDiehards.com

by dave6834 on Nov 14, 2011 12:48 AM EST up reply actions  

I think the orange jersey is hideous, not really impressed and I hate the font of the lettering but I can live with them

"Dolphins Fan....waiting for a win up here alone....and I think it's gonna be a long, long time." - Elton John

by sonnycrockett on Nov 14, 2011 12:37 PM EST reply actions  

It's promising

I think future iterations of the logo will look cool….remember this is only the first batch

Also, just bought 2 tickets for the 20 game pack—-very excited—-looking forward to meeting some of you at the games

by MiamiMarlinMan on Nov 15, 2011 6:48 PM EST reply actions  

Comments For This Post Are Closed


User Tools

Welcome to the SB Nation blog about the Miami Marlins.
Yahoo_full_count

Managers

Doranthumbnail_small Michael Jong

Authors

P5080019_-_copy_small tedhill

Fnf_small FishNFinz

Marlins_small scootertum

Img_0065_small Eric Ely

Jose_reyes__8__small Terrence Hunley

Winstonchurchill_small EricW

330px-marlinsballparkrendring2010_small Brian Mati

Small SamEvans

Headshot_small Zach James